Social and brand marketing, led end-to-end — for people who already know what good looks like.
London-based. I lead social and brand strategy end-to-end — then film, edit and ship it myself. No handoffs, no dilution between the idea and the finished thing.
A handful of brands I've worked across end-to-end — strategy through to results.
The brief, the cultural moment, and the idea behind each drop — including reactive London Marathon content that reached 2M+ organic video views in 48 hours.
Filming, directing and editing — turning ideas into content that felt native to the feed, not like an ad in it.
Organic rollout plus paid amplification, timed around key retail and cultural moments through the year.
Multi-million reach and view figures across Instagram and TikTok, with one organic video alone passing 30M views.
Long-form content filmed in restaurants across the country, built to support each venue relationship and turn the page into somewhere people followed to find their next place to eat. Alongside that, ASMR-style cocktail-making content featuring the founder — produced for use as paid ads across Meta.
Fun, personable BTS content for TikTok, built to feel distinct from the brand's Instagram. The goal was to start building an online community — recognisable faces people would follow episode to episode, almost like mini celebrities.
Bold ideas. Made to be watched.
I make and post my own content — around my freelance journey and my running — just to keep trying new things creatively and seeing how they land. Mostly, I just love making content.
Content strategy and planning built around what your audience actually watches — not a generic content calendar.
On-location or studio filming, shot natively for vertical social — no awkward landscape crops.
Fast-turnaround edits built for retention — hooks, pacing and sound design that hold attention.
Organic-to-paid rollout and campaign support, with reporting so you know what's actually working.
A lighter-touch offer — email content and campaigns that tie back into the same content and voice.
Flat day rate as a starting point — most projects are tailored into a package once I know what you need.
I'm a London-based senior social and brand marketer with over six years' experience. I work across the full process — strategy, ideation, filming, editing, organic and paid rollout, community and reporting — so brands get senior-level thinking from someone who can also make it happen, not just present it.
Most of what I make is built for vertical, native social — the kind of content that doesn't look like an ad, even when it's working like one. I specialise in iPhone creator content, and bring a digital camera to shoots when a project calls for it. If you want someone who can think about the strategy and still be the one holding the camera, that's me.